The Brief

Delta40, an emerging powerhouse among Africa's venture studios, is headquartered in Kenya with offices in Nairobi and Nigeria. Amidst a branding exercise with a prominent pan-African agency, Delta40 encountered a challenge: the creative direction was missing the mark, timelines were stretching, and costs continued to grow without results. With an urgent need for results so they could launch, the wait was becoming untenable.

The Result

Enter Honey Badger: initially engaged to manage the agency and expedite results, our role evolved. We soon took over, crafting a compelling brand narrative, designing a fresh logo, establishing comprehensive brand guidelines, and developing an engaging website. Additionally, we bolstered PR and communications, culminating in a successful launch that truly encapsulated Delta40's vision and values.