We need immediate takeoff
Key Deliverables:
• Logo
• Brand Guidelines
• Business Cards
• PPT Template
• Letterhead
• Email Signature
• Imagery
The Brief
Opfyx, a fast-paced aviation consultancy start-up in the United Kingdom, was founded by Ben, a former British Airways Executive. Rapidly gaining momentum, Opfyx required swift and specific deliverables to capitalize on its growing success. Our task was to quickly provide a new logo, brand guidelines, email signatures, business cards, and a comprehensive PowerPoint template and not necessarily in that order…
The Result
Facing a time crunch, we skipped the usual brand storytelling and leveraged Opfyx's existing work to design a logo that embodies their innovative approach to aviation, symbolized by the mathematical notation "f(yx)" for precision. We then created a 30-page PowerPoint template and extensive brand guidelines, including logo usage, typography, color scheme, and imagery. Additionally, we designed unique business cards with QR codes, including a digital versions for smartphones, and finished the job with a new email signature.
“Transitioning from an executive role at a renowned airline to founding my consulting business, I had the vision but needed a brand to bring it to life. Honey Badger Marketing did just that. From concept to execution, they delivered a great brand and along with key materials - all within budget and a tight timeframe. Their expertise was the launching pad Opfyx needed.”
Ben Sehovic, Opfyx Founder & CEO