The Brief

Honey Badger engaged with Pocket Climate at its very inception, a climate tech platform aimed at carbon removal and boosting the livelihoods of African farmers and micro-entrepreneurs. Tasked with shaping the brand from the ground up, our goal was to devise a new company name and develop essential marketing assets, including a logo, a branded Google Docs slide template, and simple brand guidelines to help keep the costs down.

The Result

We took the client through a series of naming workshops, eventually settling on "Pocket Carbon," a name that encapsulates the idea of redirecting carbon revenues to those most affected by climate change. In line with this, we crafted a logo featuring a prominent and sharply defined pocket icon, paired with a color scheme that blends natural green hues with a touch of vibrancy. This fresh name and logo were then integrated into new, straightforward brand guidelines and Google slide template. All together this came together nicely to project a friendly and approachable image, reflecting the founder's vision and aligning with Pocket Carbon's mission to make a positive impact in the realm of climate change.